THE OVERVIEW AND REQUIREMENT

THE OVERVIEW

Ready to Launch Research, a boutique market research agency based in Los Angeles, California, conducts in-depth market research – which includes methodologies like Focus Group moderation, In-depth Interviews, Online Communities, Surveys and Ethnography Research – to unearth consumer behavior, tastes and preferences, while monitoring market trends to provide businesses with industry-specific actionable insights. Founded by CEO, Jenny Karubian in 2014, Ready to Launch Research services a multitude of industries ranging from the Beauty, Healthcare and Pharmaceuticals, Food and Beverage, Travel and Tourism industries to the Consumer Electronics and Video Games industry.

THE REQUIREMENT

The overarching requirement was to give Ready to Launch Research’s website a facelift which included the migration of the website to a contemporary platform, upgrading the UI/UX design and setting the foundation for effective SEO.

THE DELIVERY

THE DELIVERY

Tasked with the end-goal of boosting client conversions, our development team designed and developed a high value website for Ready to Launch Research using contemporary web design trends and technology. The initial phase of the project was to migrate the previous website to a highly-customizable contemporary platform which exponentially improved performance, usability and scalability.

Once the upgraded platform was ready to be wrapped with a custom-built interface, our design team was tasked with the challenging effort of a UI/UX facelift. Arguably, a facelift requires greater effort than a revamp, as the base identity and approach needed to be retained while ensuring contemporary relevance. In architectural terms, its refurbishing a heritage structure infusing modern amenities rather than demolishing and rebuilding a state-of-the-art structure.

While the front-end technology adopted for the project included HTML/CSS and JavaScript the backend was based on a WordPress Content Management System. Responsive web design, so the website is accessible on all devices, minimalistic UI design to ensure user ease and clarity and great UX for an immersive browsing experience, all while retaining the core essence of the original website, are considerations that demanded our design team’s attention.

The final project phase was the population of the website using optimized content that would ensure effective SEO once the processors were initiated. Our content team completely revamped the original content, creating a hierarchical content structure integrated with relevant high search volume keywords, call to action prompts, blog integration and management and a lead generation module to ensure effective results on SEO efforts which were to be implemented following the launch of the website.

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