In 2023, Metora – founded in 2014 with the sole offering of Enterprise Performance Management (EPM) solutions – decided to broaden its horizons and expand its digital transformation technological offerings to include Business Intelligence and Artificial Intelligence/ Machine Learning solutions.
In line with the strategic diversification, Metora sought our design and web development expertise to transform Metora’s image into an innovative, adaptive and future-focused brand. In order to showcase Metora’s evolution while retaining the recognition gained over its almost decade long history, we proposed a brand refresh. This involved a logo facelift accompanied by a brand and visual guideline which proposed subtle yet transformative changes to Metora’s logo.
We were also required to perform a website revamp with the aim of creating a contemporary and benchmarking online presence within the industry. This involved the design and architecture of a brand new website which leveraged contemporary UI/UX design principles to highlight Metora’s new offerings and industries served, positioning it as an industry leader through a sophisticated and intuitive user interface.