The formative years of Arienti was completely dependent on social media marketing. Product awareness and lead generation based on the qualitative edge and competitive price was the elementary social media strategy. And social media strategy was the lifeline! We heavily invested in research, learning and drawing inspiration from similar, globally established apparel labels, which helped us position Arienti as a distinct, yet affordable brand using social media. The overall creative communication elevated the aspirations of the ‘new working woman’ and no sooner, the Arienti collection reveal on social media was an anticipated weekly highlight for many.
Having accumulated an extensive database through social media lead generation campaigns, the next phase of the marketing strategy was to increase revenue generated through returning customers. The most economical way to achieve this goal? Email marketing. And again, we learnt, drew inspiration and sprout out benchmarking email marketing campaigns, creating yet another anticipated weekly highlight for the ‘new working woman’.
In addition to the digital marketing initiatives, a logo facelift, POSM design, indoor and outdoor signage, hoarding design and store launch collateral were amongst our work for Arienti. Today Arienti is the leading local brand in its category, established, mature and distinct, amidst a myriad of competing labels.